A smart fitness system that merges strength training, AI-driven feedback, and real-time data is transforming the way we think about exercise and recovery. Jeff Blake and Maureen Rounds from OxeFit reveal how their NASA-engineered platform brings precision, personalization, and safety to fitness—whether through 300+ classes, advanced resistance modes, or its AI-powered coaching that tailors four-week plans to every user. From gamified workouts and balance tracking to applications in physical therapy, biohacking, and active aging, OxeFit is shifting fitness from guesswork to data-driven performance. With features like eccentric loading, perturbation training, and real-time biofeedback, this next-generation system is designed to democratize strength training, deliver measurable results, and make movement more engaging for everyone.
The information presented in Fully Alive is for educational and informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition or treatment and before making changes to your health regimen. Guests’ opinions are their own and do not necessarily reflect those of the podcast host, production team, or sponsors.
Watch the episode here
Listen to the podcast here
Smarter, Safer, Stronger: Inside OxeFit’s AI-Powered Fitness System With Jeff Blake And Maureen Rounds
Welcome back to Fully Alive, where we are unlocking the secrets to your healthier, happier, and longer life. We’re diving into a revolutionary approach to fitness and longevity with two incredible guests from OxeFit. Jeff Blake and Maureen Rounds. If you’ve ever wondered what happens when you combine elite-level strength, training real-time data, and AI-driven feedback all within one smart fitness system, then this conversation is for you.
OxeFit isn’t just another piece of gym equipment. It’s an intelligent adaptive platform that integrates progressive overload, biomechanics assessments, and fatigue-based training to help you stop guessing and start progressing. With over 4,000 recorded classes and dedicated protocols for active aging and longevity, it’s truly redefining how we train for the future. In this episode, we’ll explore how OxeFit’s technology helps optimize strength, mobility, and recovery, and how they’re setting new industry standards not just for muscles, but for metrics that matter.
We’ll also talk about how OxeAI uses real-time feedback to personalize your path to Peak Performance. Why this matters, whether you’re an athlete, a wellness enthusiast, or someone simply looking to live longer and better, get ready for an inspiring look into what’s next in fitness performance and health span, and how OxeFit is helping us all move from reactive medicine to proactive transformation. Let’s jump into our episode.
Jeff and Maureen. Thank you so much for being on the show. It’s super fun to be here with you guys. I’ve been really looking forward to this conversation ever since we first talked to a month or so ago. Thank you so much for being with us.
Thanks for having us. We’re excited.
Appreciate the opportunity, Zach. Thank you.
The Origin Story Of OxeFit: From NASA To Your Home Gym
You guys are doing some amazing, groundbreaking, cutting-edge stuff with OxeFit, and I’m excited for our audience to hear from you guys about this amazing new technology that you’re bringing to the market and how that can impact our lives and how it’s probably going to impact the future of fitness and exercise. I love to just dive into the history. How did OxeFit come about? Tell us about the company, tell us what it is. Maybe we can start there.
We came to this space from probably a little different way than traditional fitness companies. RAB, our CEO, has been in the tech field for 35 plus years and has a lot of is this your entrepreneurs who have done a lot of really great companies that have been Innovative in their space and changed different markets. Our CTO is our other co-founder, and he worked with NASA. He built exoskeletons to maintain muscle density in a zero-gravity environment.
The two of those guys came together and they said, “With our combined backgrounds, we could do some really interesting things in this space.” One of Rabs’ frustrations is that he went through some rehab efforts. He couldn’t get any meaningful data in terms of how he’s recovering. The PT was just saying, “Move this way, move that way,” and he didn’t really understand how he was progressing. With his data in the background and so forth, he was very frustrated with that.
Anyway, we launched OxeFit as a database company with really great hardware and the mechanical Motors and went out and hired a number of fitness experts at have PhDs in neuromuscular physiology and have coached the NFL, the XFL, coached Olympic medal athletes, and worked with Dr. James Andrews. That combination of skill sets, I thought, brings a really interesting product to market and provides a little bit more innovative value than maybe what strength training was in the past.
OxeFit Explained & Next-Level Training: Your AI-Powered All-In-One Fitness Platform
You guys have quite the team there. A lot of Deep expertise and experience. Tell us a little bit about OxeFit. I could describe it, but you guys would do a much better job. What is it for those of us listening that are that OxeFit is new to us?
OxeFit is a resistance-based fitness and strength training platform. We do a lot in the way of over 300 classes on the machine, we have six cardio Sports, so special for folks in the Florida area, things like swimming, kayaking, growing canoeing. We have a skier offering called Ski Cross, and it’s actually along with digital Pilates. All integrated into one machine. It’s a full fitness platform. We have over 4,000 streaming classes that serve a lot of different demographics. We have a Wellness channel that you can watch essentially with fitness experts and doctors, and nutritionists as you’re working out.
We have an offering called OxePlay. We try to make Fitness fun. You can do a kayak race against somebody in real time. Head-to-head, you can do a ski race. You can do a little bit of something called Maize Madness, work on your balance and maneuverability through amazed, and things like that. The kicker is we’ve got something called OxeAI that actually brings it all together with intelligence and and we have over 115 million data points that we’ve anonymized over time. The OxeAI engine has now become your personalized coach.
We go through a questionnaire and we try to understand from the client their personal journey, their fitness level, and their experience. How many times a week can they work out and spend time on the device? Do you have any injury areas to voice any body parts like to focus on? The machine goes through a bit of a 30-minute assessment. After that, we’ll be able to give you some scoring on your strength, your mobility, and your balance, and the platform will actually build a customized workout, a protocol, or plan for you for four weeks. The program will continue to evolve, and your scoring will get updated, and you’re going to get results.
You can continue to go down that path beyond the four weeks, and the machine just gets smarter about you in a Boulevard with you, and gets you accelerated results. I think a big challenge in the industry, from my perspective, is that people are training hard, but it may not be training smart. They’re not getting the results that they want. They’re getting frustrated. They’re going to get stuck in a rut, and I think with AI and some of the engagement and fun aspects of the platform, the real-time biofeedback things like that. I think you’re going to get accelerated results, and it’s a stop guessing and start progressing mindset.
That’s amazing. 115 million data points. 4,000 classes. It’s like having a personal trainer that is adaptive and involved with you in real time. You were even describing for me, too, with the resistance on how that’s adaptive even throughout the actual lift itself, if you will. If I’m doing a curl, it might increase from 30 pounds when I first pick it up to 45 and back down. Can you tell us a little bit about that part of it, too?
Zach, what you’re describing is Advanced Training modes. That’s a little bit of a special sauce aside from OxeAI that we bring to the table. If you look at the science of how the body moves mechanically, you can be weaker mechanically or stronger in certain areas. You can dynamically adjust and things like that. We’ve built some protocols that will help you optimize your results, and I’ll give you a few examples.
The human body can resist more weight than it can lift, and we call that the eccentric phase of your lift versus the concentric phase as you’re lifting. Eccentric is your resistance phase. We can load away where say if you’re doing a curl and you do 25 pounds the lifting part, the machine learns, your range of motion with one rep, so it’s going to know, “Now, I can shift it to 40 pounds and resist and be heavier on the way down so I can make better use of that eccentric or that resistance inside of your lift.”
Another one is called Chains or Bands. Essentially again at that same example for a curl, if I’m a mechanically weaker at the bottom of my curl, maybe I can only do 25 pounds because I’m fully extended but I get stronger as I get near the top of my curl so I can dynamically adjust and increase that weight from 25 to 40 pounds on the way up. I can even stack those things together if you want. I can do 25 pounds to 45 pounds on the top of my curl, but then 45 on the way down.
If you look at both phases of your lips, we apply Science and Technology, where we can get much better results in gravity. That’s super exciting. We have over a dozen of these types of Advanced Training protocols, one called Perturbation. We apply randomized oscillations instability training, if you will, to the cables. As you’re lifting, you have to anticipate with your body, utilizing your antagonistic muscles. We did a study with the University of Louisville, and we found almost a 100% increase in antagonistic muscle activation.
That helps with your joint stability, with your core stability, and so turning it on can help you achieve better overall health. Maybe the last one I’ll say is progressive overload, and that’s one of the languages your body speaks. It’s not all about increasing doing more and more reps. If you’re able to have the machine increase the load with every rep. That same example, with the curl, if I start at 25 pounds and go to 26, 27, 28, or you can increase it to 3 pounds if you want to go that route, your body actually gets stronger faster, releases more HDH, things like that nature.
If you have these advanced workouts turned on. I myself, not only an employee, but I live the brand. I purchased a unit for my home, and I had a pretty large gym built up before I joined the company. My traditional workout, you just takes about 45 minutes. Now, I can do 9.5 minutes or so of time under tension, give or take, and achieve better results. With my schedule and the multiple hats I wear, time saving is critical for me. I can still focus on what’s important with my health.
That’s amazing.
To add to what Jeff was saying. I think this is why we’re also doing so well in different verticals with physical therapy clinics, performance centers, professional athletes, people in recovery, and the active aging community. We don’t just have a consumer demand. We have a pretty significant commercial demand as well in all types of verticals, just because of the OxeAI that we provide, but also the advanced weight features.
The Shifting Sands Of Wellness: Strength Training As The Future Of Longevity
Instead of a 45-minute workout where you’re using the same weights over and over again, it’s a lot like changing the weights in between each set. This is progressive overload, and you’re going to get to burn out faster, which, as you mentioned, Jeff, increases the amount of HDH. Nine and a half minutes and better results than if you were doing a regular standard workout in 45 or 60 minutes. I really think you guys are the future of exercise and fitness. When you think about the wellness industry and how things are changing, how does OxeFit fit into this? From your perspective, I feel like you guys have a unique perspective on this. Tell us a little bit about how the industry is changing and where things are headed.
It’s a great question, Zach. I mean, I think I don’t know. Things are changing a lot of ways, and I mean, fitness has been stuck in neutral for quite a while, and just the whole connected fitness movement I think, is starting to change things, and we love being a leader in that space. The science behind longevity and wellness is really shifting more away from endurance training. We talked previously, but I know we’re both endurance athletes. I used to run a lot of miles for the mountain bike team, and you can build up a lot of inflammation in that regard, and it may not necessarily be the best breakdown of your muscles.
Cardio is very important, but it’s more about optimizing VO2 max, and strength training is where a lot of the science is really pointing to write in terms of it being a foundational element for longevity and increasing your health span, allowing you to do the things you like to do longer. It’s not just about getting stronger and getting bigger muscles. It helps with age-related decline. If you’re participating in the biohack community or even in a medical environment where you’re doing blood marker testing, you’ll see a reduction in your inflammation markers.
You’ll see your cardiovascular fitness improve, and your LPA markers. You’ll see lower cholesterol, your LDLs, your HDLs, and your triglycerides. You’re going to see dramatic Improvement and Insulin glucose and Insulin regulation, and that’s a precursor for a lot of diseases, including diabetes. If you can lower your HbA1c, and there are obviously medications that can do this, why not do strength training? If it gives you the same benefit. You’re certainly going to get increased muscle mass and bone density, and that’s really important as you age to reduce sarcopenia.
Reduce Amino sinuses, reducing falls, which is a big thing. As you’re aging, mobility is paramount to maintain your longevity and your functional movement. It even helps with neuromuscular and cognitive functions that help with mobility and motor coordination. I think there are a lot of areas in science that are now pointing to strength training is being complementary to all these other fitness modalities if you will. I think one big area. If you follow any of the fitness experts, Dave Asprey investor. Peter Attia, Bryan Johnson, Mark Hyman, and Andrew Huberman.
They all really prescribe strength training as a foundational element of their formula and how you can optimize your health span. It’s not just about living longer, it’s about living longer and living better. I think there’s a big industry ship. People are moving away from reactive medicine, moving more towards proactive wellness. I think data is really a key to that. I’ve lifted for three mites with quite a bit of my life. I’m just working smarter now and working more efficiently. The ability to baseline where you’re at is super important.
The ability to get that real-time biofeedback on “How’s my left performing for my right? How’s my balance? How’s my strength?” The ability to look at historically, “How am I progressing,” and the ability to embrace innovation, technology, is like AI. How can I personalize your journey? My journey is going to be different than yours, going to be different than Maureen’s and what we need out of strength training. I think that’s a big area, as well as moving more away from medicine and waiting until you’re sick, and becoming more proactive with your wellness.
Another area I really see is vertical market shifts, and Marine is starting to get into this in terms of our commercial space. We have a lot of clients. We serve a lot of verticals where PT clinics are now wanting to have more stickiness for their customers. They’re trying to move more into performance training, and strength training is what that’s all about. You look at the performance training facilities, these Boutique Fitness areas, they’re moving more and more into wellness and recovery and some of the medical aspects, because they know that’s very helpful.
There’s this industry called Biohack or bio optimization, where that’s our fastest growing vertical, and they really serve the best of both worlds in terms of proactive wellness and strength training. There’s a societal mine shift as well. People are trying to move away from, “I need to take all these medicines and try to get things earlier on before the disease sets in.” To me, this is a super exciting time to be in this industry and and Maureen and I love the company, but we’re also personally invested in this space and learning more about how we can up our game. How can we live better and longer, and stronger?
That’s amazing. You guys are right there at the edge of it. As you said, this is really where things are headed, and all of the data and science are backing that. Moving away from endurance, it’s important to have cardio, but optimizing, like you said, more and more into strength training is becoming more and more research. That’s really one of the primary drivers of longevity.
The feedback that we hear from our clients mainly is that data should be driving the decision-making process and directing the direction that they’re adopting with their own patients or clients, or members want to protect to a gym. These gyms are now opening these One Stop Shop spaces where they do strength and they do recovery, work, and build a community. It’s just really interesting. Even in those spaces, it’s again the data that’s driving the decision-making process. They’re trying to eliminate the guesswork from training and strength training in general. To just point out, it’s really exciting because we get to provide that data in one platform where everything lives. That’s a big deal for them, too, because there’s really no one else who can provide that.
Data-Driven Progress: Baselines, Form Correction, And Real-Time Feedback
Maybe we can talk about this a little bit more so did our listeners understand as well. If I hop on the machine, it’s going to give me an assessment of baseline data, and then it’s tracking all the way along. Right now, I go to the gym. I don’t have any baseline data. I’m just doing what my workout says I should do that day, but I don’t know if I’m making progress or not, and maybe my form is off. I love that you guys offer that, too, that it is watching you and will help you correct your form as well, correct?
Yeah. We’re going to give you real time feedback which is your power outpu, your velocity, your time under tension and even the times you were recovering and then we have the force plate data that gives you your weight distribution and that’s going to advise how to correct that and we’re continuing to grow that data to be providing even more visuals. On the back end with the OxeFit app, you’re also going to be able to track your weekly progress over the course of a week, two weeks, a month, and look at that date a little bit more in depth.
To add to Maureen’s point, the OxeAI is something that even brings all of that together. Especially for people who are not familiar with fitness, maybe not comfortable with lifting. When you walk up to the machine, you can literally scan a QR code and answer about twenty seconds of questions on your cell phone, and the machine goes, “Great. Thank you for letting us know a little about yourself. Let’s jump into the evaluation.” We have an adaptive algorithm that the machine adjusts, says, “You’re lifting and read your strengths and read your balance.”
With the force play with multiple motors, with the power of the velocity, the camera. These are all things that go into assessing where you’re overall at, where you should be getting points. It’s great because you come right up with your strength score and your mobility score, in your balance score. That personalized program aligns with what your goals are, and adjusting with you is gold, going along. If you look at the future of that, what’s exciting for me is now we’re getting into things like fatigue-based training. How do I look at your rep velocity?
How do I look at how long it takes you to complete a rep? How do I look at shifts in your balance? How does the machine provide me with? “What’s the optimum number of reps you should be training at this way?” If you go more than that now, you’re getting diminished returns. You’re getting situations where you’re getting injured. How do I use the tech on the machine to give you form correction, because a lot of people may be left with incorrect form, which can diminish their results or maybe even cause injuries?
Looking at things like an info box that pops up or an audio command that provides you the “You need to keep your balance stable or you’re right shoulder too” because we look at joining angles and things like that. How do we score your muscle grouping? Do you have an area that’s significantly deficient that we need to focus on? Do we have a left versus right asymmetry?
Do we have a balance issue? These are things that the machine can number one, give you feedback on, but also incorporate into your training so that you can get the best results. I think these are things that are exciting here to work as a company and as an employee of OxeFit, and also as a user, and if we can change fitness so we can change lives, and some of these verticals, it’s rewarding for us to do that.
The important piece here, too, is we’re really democratizing strength training. It’s easy, not easy, but working with the athlete who understands them speaks the language is one thing, but that’s not the majority of the population. Just having that assessment that’s going to guide you and create this personalized program. Remembering your weight and grow the way over time is a big deal because we’re speaking with big words here, but a lot of people don’t have any idea what eccentric or concentric overload is. Looking at a squat rack and freeways can be really intimidating versus hopping on the excess one, for example, and just having that guide allowing you to discover strength training in your own time.
It seems like you guys have really solved a lot of issues in one package. As I said, it’s like the future of exercise and fitness. You’re like the, I want to say like, “This is like the ultimate personal trainer, but it’s beyond that. It’s way more than that.” It’s with you in real time, giving you that feedback.
It gives trainers, it augments their capabilities. If you’re an individual who cannot afford a trainer, you don’t have the knowledge or wherewithal, we can help you. If you’re going to a performance gym and they have OxeFit there or a biohack facility, they have professionals who understand this data as well. Can build customized programming for you can utilize, OxeAI, and this is something that really augments their capabilities as well. It takes their coaching to another level. That’s exciting for us as well.
I love that you said that because we have trainers, sometimes we’ve come and do demos, and there are feedback is high. “You’re taking my job away from me,” and so that’s all. “No. Now your job becomes easier. You have the data, you have the objective measurable factual results, and you can create a program based on that. We’re not taking your job away.”
Unlocking Your Potential: The Power Of OxeFit's Personalized Protocols
Zach, I don’t mean to continue that question, but the subjective versus objective things are really important. As you look at things like returning from an injury or what we call return to play, return to service for our military, return to work for people who have like repetitive positions in movement patterns. If you have a baseline and you get injured in sports, you’ve got an objective data data-driven way to say, “When is it safe for me to return because I don’t want to return too early, and risk reinjury, but I also don’t want to lose productivity on the field.” It’s that objective piece of it that I think is our trainers, our coaches, our therapists, another tool to best support their clients, their patients, their members.
I love that it’s quick, 10 minutes, you said 9.5 minutes, time on our attention there’s some rest in there, but it’s in your home, it’s 10 minutes. You don’t have to go. Anybody can squeeze that in. As you said, it’s only if you do this 3 or 4 times a week or 2 or 3 times a week, you’re going to have massive improvements. I am curious about the data. We get a strength score. When you do your first assessment, you get a strength strength, score, a mobility score, balance score. What does the typical person see as far as improvements in those scores over time, over a month, two months, three months? What does that look like typically?
We’ve done some initial assessments and analytics on that, and our feedback is been we have folks improving in their mobility, like we’ve got 80% of the people who’ve tried have completed the protocol. We’ve got about 93% of increased scores on mobility, or think about the range of motion. We’ve got close to 70% of our individuals who have improved their strengths, and about 60% of improved their balance. This is just after a four-week protocol. They’re elongating that. You’re results are going to get even better. It’s for us, it’s super encouraging that actually one people is completing and finding value in it and two, they’re getting the results that they want even after the first week, four weeks of protocol.
That’s amazing.
Zach, I know we were touching on all of it’s really cool is you are consistent. As I said, my challenge is consistency. Enrolling in a program like that makes you stay consistent over time. To your point, as you were stating earlier, if you’re a new mother or you have children and that commute time starts to add up, now you can do that from the comfort of your own home, eliminate all the guesswork, eliminate your commute time, and maximize your results, too.
You’re making it very convenient.
There’s one thing I want to touch on, to is just fun. The science and the training, whatever but but you’ve got to make fitness fun. During the week when I’m working, it’s I don’t have a lot of time to do more than 10, 15, 20 minutes. On the weekends, I’ll try OxePlay. It gets a little addictive, to be honest with you. I’m a competitive person and I want to improve my scores. We have fitness competitions, even in the company, where we race against each other and things like that. There are certain people I like to get better scores than, and what have you?
It’s all in good fun. I was sudden an hour and a half later, I’m like, “Where did the time go?” Just teeing up one of our streaming classes with our expert coaches online. You don’t have to guess. You can sort by your fitness level. You can sort by what things you want to do. We have a lot of different demographics we serve. It can bring the 4,000 classes into “Here’s the 10 that best meet your needs right for today.” The coach will just literally lead you along. You just have to commit a little bit of time to it, be consistent, but I think the fun part is what keeps people coming back.
Going on OxePlay rather than hopping on a treadmill for 30 minutes is way more fun. Chasing alligators score. It’s a lot more fun than just hopping on your treadmill or your elliptical.
Even like with our ski racing, because we have a worse plate, it makes you jump over obstacles. Not only getting cardio fitness and strength, but you’re engaging everything about your body, you’re jumping over things. You’re maneuvering marble through mazes with perturbation and working on your balance. Those are things that are really great, even in the active aging community as well.
OxeFit for Every Generation: Enhancing Active Aging And Safety
I’d love to dive into that a little bit. As far as activating community or older demographics, have you seen this work for our older population? Maybe talk about some of the people who are using it who are in that demographic.
I consider myself entering that demographic, so this isn’t super important to me. Maureen, not so much, but first of all, there’s a little bit of curb appeal to the equipment, quite honestly. I do think it’s very engaging. Everyone is getting more and more comfortable with touch screens. Having that AI coach there just eliminates a lot of the uncertainty, or having a really don’t know what I’m doing mindset, and brings you in. There’s a safety aspect to this as well. It’s much safer than free weights.
If you are lifting and you stall, the machine will say, “I see you struggling. I’m going to unload the way if you tilt and do unsafe bar movement, we’re going to unload the way. If you accidentally drop the bar, we’re going to unload the weight.” We have an ability with just a touch button, and we call an OxeDot on your handle, or your barbell, to load and unload the way. These are things that enable much better safety.
It’s definitely quiet. You don’t have the banging weights and plates, and dropping dumbbells. The fun aspect, I think, is super important because if you haven’t done a lot of lifting, if you can get on and just start doing gaming and having some fun, getting a little bit of that biofeedback, I mean, literally on the screen you can see “Is my balance deviating one way or the other? Is my left arm a little stronger than the other?” Some are looking at my power, my velocity. My reps are getting counted.
I think that the fun aspect is really important, but we really work hard on targeting a broad demographic. The act of aging community stuff is very important to us. We have a whole series of classes called OxeSilver, which cater to that active aging Community. We have specific exercises and movement patterns. For instance, like myself, just to correlate.
I have got some neck-to-nose issues, so I don’t like to squat with a barbell anymore. I use my waist harness. That way, I reduce my back or my axial loading, so I can do a lot of lower leg movements, and it actually feels a lot more comfortable. It’s safe for my back. For the progressive activating individual, there’s an assisted sit-to-stand capability. We have handles. If you want to go low way you can just do like five pounds and in over 300 different movement patterns.
I think those are things that give people, when you go to a gym and you see a barbell of 400 pounds on it, you get like, Mr. Muscle head next to you, it can be a little intimidating. When you get on our machine, whether it’s 500 pounds or 5 pounds, it looks exactly the same. I think those are things that really factor into having the active agent community embrace us.
Just one piece to that is also you can also control the weight in one-pound increments. When you’re in a gym environment, you grab your five-pound plates and five-pound increments, and that can make a significant difference for that activating community, and also why a lot of physical therapy clients like to work with us. There’s also that weight component, I think that matters a lot to them, too.
You can dial it in and get the precise ways that they need.
The same goes for Pilates. With Pilates, you’ve got certain sets of rings that might be 5 pounds or 10 pounds or what have you, and you can do one-pound increments with Pilates as well, and have a Pilates coach and apply eating some of these advanced technologies that we talked about if you can move better with one Pilates movement. On the return, you want it a little heavier. You can actually apply that to Pilates as well.
Along with our coaches that that makes things a little bit interesting and functional movement will mobility. Those things are really important for active aging. I know I’ve incorporated my own workout at least once a day, only focused on functional movement. I never used to consider that, but I want to move it up pain. I still want to play volleyball against 25-year-olds every week and still be able to hit down. Those are the things that are important to me. I have to start thinking about how I want to train differently. I can optimize performance and health spans.
I know there are two different platforms. Can you describe the two different platforms and what is different about each?
Maureen, you want to take the lead on that one, and I can add some color?
Sure. You have the excess one, which is basically your weight training, your strength training, your cardio, and your Pilates all in one device. You have up to 250 pounds of resistance. We have our own Production Studio, where based out of Plano, Texas, and we film about 40 classes a week that then just go to the device.
We continuously add to the platform as well, which I don’t think is something we touched on, but is quite important. We sell the hardware, we’re really a software company. We continue to grow and evolve, as not just the landscape grows and evolves, but also as we collect more data. We’re able to provide a variety of classes to choose from and continue to evolve the advanced features. We’ve all the offerings the features, and functions of the machines. That’s pretty much the excess in a nutshell. Of course, we have the force plate on there as well, which Jeff touched on.
That’s everything in one.
Yeah, and then the XP is our larger unit and quite honestly, both units we market to both consumer and commercial, depending upon their needs. The XP has four different forces, vectors four different motors, and an integrated camera. It’s good at assessments. It goes up to 500 pounds, which feels even heavier. It’s got an integrated video where you can literally be watching yourself in a mirror. A digital Avatar, which is a 3D representation of your movement patterns. I can take that and rotate it 360 degrees on the screen.
If I’m doing a squat facing forward, I can be looking at my joint angles from the side. This is honestly one of the reasons that convinced me to join my fourth company with the CEO, because I’ve been down the path with him for a number of other companies. It checked all the personal boxes for me. I came to the company and did a forum assessment.
It’s a guided movement that you go through and measures your joint angles. I had a rotator cuff injury. I had a bicep reattach. I know that X percent is deficient on that right-hand side for me. I’ve also broken my hip and had an ACL, and I’m like the poster child for a lot of our PT customers. They love working with me.
Getting on the machine and doing a jump assessment, visually on the volleyball court, you cannot see that I’m 25% deficient, but when you get on the XP and do a jump assessment, I have all the analytics to show. “Here’s where you’re deficient and here’s why, and here’s where we can train you smarter.” Both platforms have all those Advanced Training, have the 300-plus exercises, is both platforms can take the cable, even move off the platform and do off-platform exercises. Just depends on I guess the requirements and what you care about. Both platforms serve both consumer and commercial.
The Horizon For OxeFit: Expanding AI, Data, And The Future Of Fitness
What’s on the horizon for OxeFit, and what do you see when you look out 5 to 10 years from now, just as in this overall wellness, longevity exercise? What do you see as the future where you are headed?
I think the 115 million data points are a great start. You can go to ChatGPT and type a few things in, and it’s going to know a little bit about fitness. We actually have all of the data, and we have anonymized examples of what an athlete looks like, what an activating individual looks like, what a female, what a male, what certain performance, and what certain age-related levels. I think these are things that can help with normative data over time. The machines are going to get smarter and smarter.
You add other wellness capabilities with wearables, with nutrition, with sleep, with “How’s the machine going to react to how you’re feeling that day?” Maybe even does facial rec where it says, “You look a little sad, what’s going on?” It’s almost things I talked about, like fatigue-based training, and that to me takes things to another level, because it’s hard for a trainer to look at somebody and say, “You look more fatigued than tomorrow,” but I think the data will play that out and can be safer. It’s continuing to look at that individual and provide some audio assistance.
Provide a little pop-up that says, “You’re not moving correctly. We recommend you do this.” Especially with active aging, that’s super important. I think our expansion goes into other areas of fitness. Our ability to interact with the data is going to be significantly enhanced, and just adding more and more capabilities. As Maureen mentioned, our backgrounds and software. We’ve got kick butt Hardware, we do. It’s the best in the industry. At the core of it, we’re software, and we’re data-related, all of our stored in a secure cloud. Leveraging that monetizing, that evolving, that I think is going to serve our customers well into the future.
That sounds pretty good to me.
No additional costs.
You get free software upgrades. right
We get that question all the time. How about if you come up with a version 3 of version 4, but that’s not what we’re focused on. We’re focused on enhancing the current functions and features of the devices that we have. We’re not coming up with a V3 at this point, where really focusing on OxeAI and those capabilities.
Experience OxeFit: Demos, Websites, And Changing Lives
Where can people learn about OxeFit and experience OxeAI? How do we experience this ourselves?
We have a team of experts. I encourage you to go to OxeFit.com, and then you can surely email Sales@OxeFit.com or book a demo on our website directly. We have a few demo locations in Los Angeles, New York, Florida, and Dallas. Of course, we’re headquarters are, and we have the machines where we host people too. We’d love to have everyone come and try it out and feel it, and touch it for themselves. I think there’s a big difference between talking about it hypothetically and actually feeling the device and engaging with it and interacting with it. We welcome all.
Again, Zach, I think Maureen is a little modest. She has a team of amazing fitness experts. Whether you go to one of our demo centers or we can do Zoom demos like we’re doing. We’ll have the machine live, and the customer can drive, and we understand, “What’s important for your fitness journey?” We’ll show you the different things that the machine can provide. From my perspective, it is very experiential. We do have a phenomenal website. People are somewhat familiar with weight training.
If you do get an opportunity to stop by one of our demo centers and feel it, it is a game-changer feeling, and that’s why we have so many professional athletes and well. Known medical professionals. You look at folks like Dustin Johnson and Dak Prescott and Dr. James Andrews, and Wayne Gretzky. These are all well-known people in this space, and they’ve felt everything that’s out there.
You’ve got Dave Asprey, who’s one of the founders of the Biohack movement and is focused on longevity. When you get a chance to feel it, it just makes that big of a difference. It’s actually those four factors in the XP. It feels like free weights. You have full rotational freedom. The other thing to add to that for commercial folks that might be listening.
I know Maureen would love to get an email at Sales@OxeFit.com, and we do have fitness professionals who are all throughout the country, who are happy to meet with individuals and understand, “What are your fitness goals and needs for your commercial facility?” We work with PTs who work with biohacks. We work with gyms that work with Pro and D1 athletes. We work with multi-dwelling units. Especially ones that want to take more, but wellness focus and hospitality, and active aging facilities. No matter what space you’re in, fitness is going to be important.
It sounds like you guys have incorporated everything that you possibly can into this platform. What I love is that it’s really about, like you said at the beginning, Jeff, it’s about extending our health span. That’s what our show is all about and what our listeners are looking for. I think that you guys are really on the cutting edge of helping people do that in a way that’s convenient and makes a huge difference in terms of prevention and recovery across the board. Thanks for the amazing work you’re doing. Any parting thoughts or anything that we skipped over?
Zach, I think you summed it up nicely, and thank you for the kind words. When you first launched the company, fitness changing lives was our motto. At the end of the day, that’s really what it’s all about. The tech is very innovative and mind-blowing in some respects. If it makes you feel better, it makes you live longer, makes you live better, and do the things you like to do.
I mean, at the end of the day, that’s what’s really important. To me, that’s why I love being part of this company. I just gave you one example. We’re really big and the newer recovery area and for individuals who have unfortunately lost the use of their lower extremities. We can increase that tension by one pound at a time until just like a tent pole. The tighter you make the strings.
The poll will remain stationary, and we’re getting very dramatic, emotional results from individuals who haven’t walked or haven’t stood on their own and quite a while. Things like that, really, and just very appreciative of being involved in this overall effort, and I look forward to learning so much more about this space, and I appreciate your podcast and what you guys are about. Thank you for the opportunity.
I second that. Thank you so much for having us and giving us an opportunity to talk about what we love and what we do.
It’s wonderful to have you guys. Thanks so much for joining us, and I cannot wait to see what continues to be on the horizon for OxeFit. As you said, how you’re changing lives and changing fitness. Thank you guys so much.
Thanks, Zach.
Thank you, Zach. Have a great day.
You too. Bye.
—
What an amazing conversation with Jeff and Maureen from OxeFit. I feel like we just glimpsed into the future, and I hope that you feel like that, too. I’m so optimistic and excited about what’s ahead with fitness. I feel like OxeFit is leading the way in terms of strength training mobility. It’s just amazing to me that we can do all of that in one platform.
It’s all about the data. We can see our baseline, and we can see our progress being made and is adapting with us in real time. I feel like that’s just going to be the key to unlocking so many more significant health improvements for all of us. I’m excited to check this out. I know that there’s going to be a lot of interest in their product, obviously.
Hopefully, what you take away from this is just the importance of strength training for our longevity, for extending our health span, and how important that is to every aspect of our health. If you’re able to check out an OxeFit, that’s amazing. I’m sure it’s going to be more accessible as we go through time here. If you’re not, then at least maybe add in some strength training to your routine so that you can make a difference. As we said, preventive care, instead of reactive medicine. Thanks so much for tuning in. We’ll see you next time and check out OxeFit.com to learn more.
