Shell Point Welcomes New Director of Sales Ronette Icso

FORT MYERS, Fla. ( February 24, 2015) – Ronette Icso has been named as the new director of sales for Shell Point Retirement Community, Florida’s largest continuing care retirement community (CCRC).

Icso brings to Shell Point more than 10 years of experience in retirement sales and community development. Icso holds a bachelor’s degree in exercise science from Hope College in Holland, Michigan. Her expertise includes a keen understanding of the wellness continuum and the importance of strategic retirement planning to support longevity and quality of life.

In her role, Icso will lead a team retirement counselors and support staff. Her extensive credentials and industry experience will play a key role as Shell Point completes pre-sales of The Estuary, its newest neighborhood of single-family homes and attached villas.

“Ronette combines her knowledge of the retirement industry with a proven ability to develop and sell new neighborhoods from concept to completion, which makes her the perfect person to lead our sales team,” said Ted Benjamin, assistant vice president of sales and marketing.

Icso will continue to build on Shell Point’s established reputation. “Shell Point has tremendous positive momentum and a solid business plan for the future. I am excited to be part of the community’s continued growth and evolution,” said Icso.

About Shell Point Retirement Community 

Shell Point Retirement Community, founded in 1968, is a nonprofit continuing care retirement community (CCRC) located in Fort Myers, Florida. A nationally recognized leader in the retirement industry, Shell Point is the largest CCRC in Florida with 2,400 residents and more than 1,000 employees. Located just two miles before the Sanibel Island causeway, Shell Point offers independent retirement living, assisted living, and skilled nursing care in an active, resort-style environment. Lifestyle amenities include deep-water boating access with free boat dockage, four open-to-the-public dining venues, and numerous recreational facilities. To learn more about Shell Point, visit or call 1-800-780-1131.

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