Fun, Fashion and Philanthropy at Shell Point’s 9th Annual Fashion Show

FORT MYERS, Fla. ( March 27 , 2013) – More than 500 guests enjoyed an afternoon of fun, fashion and philanthropy at the ninth annual spring fashion show held at Shell Point Retirement Community, raising $16,000 to benefit the new Aquatic Center, scheduled to begin construction sometime in 2014.

Shell Point partnered with Bell Tower Shops to show off 90 of the newest spring and summer fashions from such stores as Talbots, Saks Fifth Avenue, Brodeur Carvell, Caché, Island Living, Draper’s & Damon’s, Swim ‘N Sport, Patchington, Trader Rick’s, and Francesca’s Collections.

“The Shell Point Fashion Show has always been a popular event for our residents and guests, and this year’s attendance beat all of our previous records,” said Lynn Schneider, assistant vice president of sales and marketing for the non-profit community. “We make a special effort to ensure that the show is ‘ageless’ as we use volunteer models from all walks of life. Our youngest model was 10, and our oldest model was in her mid-70s. We showed clothing for every age group and all figure types so everyone in the audience was able to relate and enjoy the fashions.”

Guests enjoyed a delicious lunch while previewing the beautiful fashions from Bell Tower Shops, which included a variety of spring and summer looks, cruise and resort styles, casual day and evening wear, plus updated looks for the office. In addition to the spring fashions displayed during the show, more than 130 door prizes lined the stage and were given away throughout the afternoon. Members of the audience won unique items or gift certificates donated by numerous local businesses throughout the area. Each guest at the fashion show also received a gift bag filled with special items, discount coupons, and thank you gifts.

“In addition to the many door prizes, we had four special prizes donated by The Salon and Spa at Shell Point,” said Schneider. Robyn Church, manager of the salon, gave away four beautiful purses filled with a variety of spa and salon items, plus free hair products, and gift certificates for services.

“A special boutique for guests to shop at before and after the show was a popular attraction,” she said. Local vendors offered exquisite items, including unique purses and jewelry, for guests to browse and purchase.

“Each year we enjoy seeing examples of whatever the most popular trends are for the upcoming spring and summer months,” said Schneider. “This year, we saw several strong trends that were well-suited to our Florida climate and location. Featured trends for Spring 2013 included the return of Bermuda shorts, bright floral prints, and stripes in all colors and sizes.

“This year’s fashion show truly lived up to its name, Fight of Fancy, in every way,” concluded Schneider. “The stage décor and birdcage table centerpieces were decked out in floral finery and silk butterflies, and the fashions ranged from sophisticated to whimsical. Plus, we raised $16,000 for the Aquatic Center. We couldn’t have asked for better results, and I think our attendees agreed!”

Shell Point Retirement Community is a not-for-profit continuing care retirement community located in Fort Myers just off Summerlin Road, two miles before the Sanibel causeway. Shell Point is a nationally recognized leader in the retirement industry. The community offers retirement living in a resort-style environment with an 18-hole championship golf course, deep water boating access, and recreational and fitness facilities. To learn more about Shell Point, visit us at or call 1-800-780-1131.

Flower Power: Happy-go-lucky floral prints popped up throughout the show in dresses, tops, cardigans, and skirts from several of the stores featured including several bright versions as worn by Resident Jan Drake in Draper’s and Damon’s.
Little Black Dresses: Every closet should have at least one LBD, and this season was no exception as several designers paid close attention to the details on strong black-and-white looks. Great for wearing year-round even in Southwest Florida and versatile enough to go from daytime to evening, this trend is timeless. Shell Point resident Augusta Crane modeled this version from Talbots.
Fashionable Beachwear: A trip to the pool or beach can still be chic in the right beachwear. Carolyn Benjamin looks cool and comfortable in this hot pink sundress with coordinating hat and beach bag from Swim N’ Sport.
Luxe Leather: Some trendy items quickly disappear into the back of your closet, while others will always demand attention. Such was the case with the beautifully supple leather jacket from Saks Fifth Avenue worn by Carla Channel. Florida fashionistas would approve of this lightweight yet luxe leather kimono in an unexpected pop of orange.
Cutouts: From sparing to daring, peek-a-boo cutouts are big this season and Caché provided just the right balance in a chic black and white tunic with shoulder cutouts over a pair of slim sitting leggings in black. This outfit, modeled by local PR professional Teri Hansen, was a hit with the crowd.

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