15101 Shell Point Boulevard - Fort Myers, FL 33908
(239) 466-1131 - 1-800-780-1131 - www.shellpoint.org
Contact: Jessica Clark, APR, Public Relations Coordinator (239)
POINT FASHION SHOW
OFFERED FUN AND FASHION WHILE RAISING MONEY FOR A GOOD CAUSE
FORT MYERS, Fla.
(March 23, 2010)
— Nearly 400 guests
enjoyed an afternoon of spring fashions from Bell Tower Shops at the
2010 Shell Point Fashion Show and Tea, which raised $9,685 to benefit
the community's skilled nursing facility, which provides services to
seniors throughout Southwest Florida.
(left) Shell Point
resident Augusta Crane
The theme for this year's event was "Confetti! The Colors of Spring"
and showcased spring and summer fashions from Bell Tower Shops, which
were generously provided by Talbots, Cache, Draper's and Damon's, White
House Black Market, Trader Rick's, Wallaby Trading Co., and
Patchington. More than 30 women of all ages modeled the fashions,
which included a variety of spring and summer wear, cruise and resort
styles, casual day and evening wear, plus updated looks for the office.
"The annual fashion show has always been one of the highlights of the
spring social calendar here at Shell Point and this year was no
exception," said Lynn Schneider, assistant vice president of marketing
and communications at Shell Point. "We held the show for several
years and then decided to take a break and focus on other events, but
the requests to bring back the show made us realize how much our
residents and guests missed it. I am thrilled that we have reintroduced
this event and that it was so well attended."
Guests filled the auditorium and viewed the beautiful,
professionally-designed show while they enjoyed delicious refreshments
in a festive atmosphere that was decorated for the occasion.
"You might say we went a little dotty!" said Schneider, "Each year we
like to pick a theme that will provide a fun, playful aspect to the
event. When we saw the beautiful bright colors that were being featured
in the spring fashions at Bell Tower Shops this year, they reminded us
of confetti and we turned that idea into our theme."
(left) FineMark Bank
manager Susan Chicone
(right) Shell Point
resident Winnie Ballard
design elements used for the confetti theme were giant dots, painted to
match the bright artwork on the invitation and positioned to create a
backdrop on the stage. Special lighting effects were used to cast more
colorful dots along the walls of the event center.
The professionally styled show featured 87 outfits which were described
by emcees Lynn Schneider and Dawn Boren, director of resident life and
resort services for the community. In addition to reaching its
fundraising goals, the fashion show was also a successful event for the
retailers who participated in the event.
"The Shell Point and Bell Tower Shops fashion show has always been a
very popular event and we have seen immediate sales results following
the shows," said Amy Fletcher, marketing manager for Bell Tower Shops.
"In today's economic environment, it is more important than ever to
maintain a presence in the minds of consumers and this type of event is
a good way to do that."
Bell Tower Shops has been hard at work on a recent rebranding effort
that has including updating the name and logo, introducing a series of
innovative special events held at the shopping center, and a complete
renovation of the facility which includes a new color scheme in pink
and brown tones.
"Updating our image and staying fresh is part of our fashion forward
approach to attracting shoppers in this area," she added.
Shell Point Retirement Community is a not-for-profit continuing care
retirement community located in Fort Myers just off Summerlin Road, two
miles before the Sanibel causeway. Shell Point has received national
accreditation from CARF-CCAC, and is a nationally recognized leader in
the retirement industry. The community offers retirement living
in a resort-style environment with an 18-hole championship golf course,
deep water boating access, and recreational and fitness
facilities. To learn more about Shell Point, visit us at
www.shellpoint.org or call 1-800-780-1131.
# # # #
Return to 2010 News and Stories.
This story copyright 2009 Shell Point Retirement Community. Media:
Clark at (239) 454-2071.
15101 Shell Point Blvd. - Fort Myers, Florida 33908
(239) 466-1131 - 1-800-780-1131 -
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